Database Cleanup. Keep
your Outlook database clean. Not only one, but your whole database roster.
Reporting. Create reports
based on bounced emails re. lead validity management
Lead Tracking. Don't let
leads fall through the crack just because the email address bounces. Analyze
the email address and quickly fix it.
Bounced emails are the best and easiest ways for ISP to identify your
activities as SPAM. Work around it.